The beauty of this feature is that I don't even have to stop neglecting the kids for the traditionally family time set aside for dinner. I can /pizza as the wife and I game, have her fill out a check real quick while I get another beer, and then send one of the rugrats to the door with said check when the doorbell rings.
This way, we're not distracted from our game and let the kids fight over the pizza, and can occasionally yell at one of them to bring us a piece of it along with another beer.
Thanks Sony! With the /pizza command, I have a fire-and-forget dinner that arrives at the push of a button, and I can play EQ2 until the beer buzz finally scores a crit. Also saves me time making the kids' beds in the morning as they usually fall asleep on the floor with the dogs.
Now if they would just add a /bedpan command, I'd never have to leave my chair!
All satire aside, it's actually a pretty slick idea.

I don't know how often I'll use it, but if I had a dorm full of roomies that all played, I could certainly see it getting a workout.