First thought: are you running Windows 7 with EQ2 installed under the Program Files or Program Files (x86) directories? If so, you may be having a conflict with Win7's User Account Control. By default it prevents anything other than signed installers from modifying installed software, which means EQ2 can't alter or update it's own files. The usual fix is to move EQ2 out of those system directories. Current EQ2 installers put the game in a safe place, or something like "C:\Games\Everquest II" will work nicely.
Second thought: anti-virus software doing the same thing, preventing alterations to installed software. You should be seeing messages about this in your AV software's logs. The solution there would be to tell the AV software to not interfere with EQ2 (exactly how depends on the AV software, but it's usually an ignore list somewhere that you can add the game's directory to).
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