Well, odd place for you to post this, but...
Couple of things I've learned in the past (having been through multiple raiding alliances & coordinating/leading some).
1) All Alliances eventually pass. While you can hold on for a long time, there will eventually come a point when it will go, it's the nature of the beast.
2) Get people involved. Folks that are involved in their alliance tend to be more happy with it and that helps it last longer.
3) No double standards. If an alliance is to last, it must treat everyone in it with an even hand.
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