As the subject implies... Java informed me there was an update available today after I had rebooted. I installed the update and the "Profit Reborn Updater" shortcut was automatically removed from my desktop in the process.
I re-ran the "Launch ProfitUI Reborn Updater.jnlp" file (it is the file we
downloaded from this site to install the auto-updater) and then I went to "Settings|Updater|Reset Shortcuts" and it put the shortcut back.
No harm done, just thought you guys might want to be aware.